Who is the target audience for your magazine?
The target audience for my music magazine is teenagers from the age of 14 to adults up to the age of 28. My magazine is an Indie style magazine and this suits the age group it is targeted at. In the 2000s, the changing music industry, the decline in record sales, the growth of new digital technology and increased use of the Internet as a tool for music promotion allowed a new wave of indie rock bands to achieve mainstream success. This new commercial breakthrough and the widespread use of the term "indie" to other forms of popular culture, led a number of commentators to suggest that indie rock had ceased to be a meaningful term. Popular culture is mainly used to describe the 'young people' of this day and age, meaning that Indie music is targeted at young people. The songs on which they sing represent young peoples views and hobbies. Some are negative talking about drugs, sex and rebellion. However, more recently, Indie sings have described love, friendship and 'having a good time', three very distinguished features of young peoples lives.
As well as the predominately teenage/young people age group, the sex that will be the majority of the readers will be male. The connotations of the colours red and black suit the male gender more than the female. However the colour red could also symbolise femininity leading many females to purchase the magazine. The strong bold text highlights a male dominated magazine although.
The cover model is of a similar age to the target audience, this attracts that age group to the magazine forcing them to buy it. In this months magazine, there is a male on the front page. However if a female was on there then it would attract both males and females.
The magazine is an affordable price for teenagers which also entices them to buy the magazine and increase revenue.
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